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Central Newfoundland Waste Management Authority Brand

Central Newfoundland Waste Management Authority Brand
Central Newfoundland

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About the Project
The goal of the new Central Newfoundland Waste Management Authority (CNWM) brand was to provide a fresh, compelling identity that resonates with the user population – the residents of Central Newfoundland. The imagery and the tone of the tagline reflect the groundbreaking nature of the waste management service without resorting to tired environmental clichés.

The CNWM logo is friendly and approachable. Its message is clear and its execution is unique. The figure shows celebratory raised arms that complete a cycle. The figure is also holding a stylized leaf that represents environmental responsibility.

Our environment, Our duty, Our solution. This tagline clearly communicates the message of local pride, and the emphasizes the regional cooperation.

Fast Fact
This brand was incorporated throughout the site signage that was also designed by Tract Consulting.